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iPhone 13 Photographic

iPhone 13 Photographic Styles

The iPhone 13 series offers some amazing advancements in both the Camera and Photo apps. For example, the iPhone 13 Pro and Pro Max have a macro mode for incredible close-up images. Today we’ll discuss another new feature available on all of the iPhone 13 phones — Photographic Styles.

What are Photographic Styles?

A Photographic Style customizes how the Camera app captures photos. It does this by adding four preset styles in addition to the standard way it shoots pictures. These preset styles are:

  • Rich Contrast darkens shadows, saturates colors, and increases contrast for a more dramatic look
  • Vibrant brightens and saturates colors for a more brilliant look
  • Warm adds yellowish undertones for a warmer look
  • Cool makes the undertones bluish for a cooler look

Here are five pictures of the same subject taken with each of the presets:

iPhone 13 styles

It may not appear that there are huge differences between these images, but upon closer examination it’s possible to see that each is subtly different. Particularly when taking images outdoors, changing the style can make a big difference in the look of a photo.

Don’t like these presets? You can customize them yourself by adjusting the tone and warmth values. Once you’ve created your own style, it can be applied each time you shoot a photo during a session. The style is reset once you leave the Camera app, but as you’ll find later in this post, you can have one of the basic Photographic Styles applied as the default every time you use the camera.

Setting Photographic Styles

In the Camera app on the iPhone 13, tap the “^” button at the top (or left) side of the display (outlined in red in image below):

Camera app
Tap the ^ button to begin setting a photographic style

Next, find the button that looks like several stacked photos. This is the Photographic Styles button (outlined in red in image below):

Camera App, Photographic Styles
The Photographic Styles button is highlighted in red

The other buttons here are (from left to right) for flash, night mode, live photo, aspect ratio, and exposure. On the bottom are a button to get rid of the row of buttons, the shutter button (center) and a button to switch between front and back cameras.

Once the button is tapped, you’re prompted to “Swipe to customize the camera”. Swiping to the left displays Standard, Rich Contrast, Vibrant, Warm and Cool styles in succession.

Camera app, Photographic Styles
Swipe to customize the camera’s Photographic Styles

When you find a style that works for the image you’re shooting, stop swiping and take the photo. That Photographic Style remains active until you move away from the Camera app.

Change Photographic Styles

Perhaps the style you selected needs just a little tweak before you take your photo. When you’re in any of the styles except for Standard, sliders for tone and warmth appear:

Vibrant adjustment
Create your own Photographic Style by swiping the tone and warmth sliders

Swiping the tone slider left and right changes the saturation of colors, while the warmth slider makes images cooler (blue tint) or warmer (yellowish tint). While swiping the sliders in Rich Contrast you may notice that moving tone can change the overall style to Standard or Vibrant, while changing warmth creates styles called Rich Warm and Rich Cool. Likewise, changing warmth in the Vibrant style creates Vibrant Warm and Vibrant Cool styles.


Practicing with the Photographic Styles controls before you need them is a great idea! You’ll know what the controls do to make your image look different before you shoot.

Like a Photographic Style so much that you’d want it applied to every photo you take? You can do that in Settings > Camera > Photo Capture > Photographic Styles.

Steve Sande
the authorSteve Sande
Contributing Author
Steve has been writing about Apple products since 1986, starting on a bulletin board system, creating the first of his many Apple-related websites in 1994, joining the staff of The Unofficial Apple Weblog in 2008, and founding Apple World Today in 2015. He’s semi-retired, loves to camp and take photos, and is an FAA-licensed drone pilot.
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