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Rocket Yard

Random Thoughts & Topics

Opinion articles

OWC: Where Service Never Sleeps

Well, perhaps “Where Service Sleeps in Shifts” would be a more accurate title. In fact, there’s an excellent chance that if you are reading this post during daylight hours, I’m asleep right now! As OWC blog readers may remember, we recently extended our Live Chat hours to 24/7, and I’ve been part of the team covering the late night/early morning...

A Mac Named Lola

One of my motto's is, "just ask and you shall receive!" I suppose as OWC's Call Center Manager, that is a pretty good mindset to have for good customer relations. It also came in handy while contemplating a recent tech...

Mr. “Sunday Sunday Sunday” passes away

While this truly fits our Random Thoughts and Topics category on the blog, there was nothing random about Jan C. Gabriel if you grew up in the Midwest in the 1960's and 70's. His memorable radio spots for US 30...

Back to School? Pack the Mac!

With Winter Intersession underway and Spring Semester on the horizon, here's some helpful tips for your educational, Mac-eccentric pleasure! First off, "If you’re a college student, a parent buying for a college student, or a member of the faculty, administration,...

When Did Quality & Reliability Stop Being Important?

Several events have occurred over the past few weeks that got me and other OWC'ers wondering: when did quality and reliability stop being important to both consumers and those entrusted with creating consumer electronics? I'm using that CE term here...

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