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OWC Represents “Voice Of Consumers” Usage Of Solid State Drives At Flash Memory Summit 2011

Other World Computing today announced it will represent the “voice of consumers” when several of its executives make presentations to Flash memory industry experts at the Flash Memory Summit being held today through this Thursday, August 11, at the Santa Clara Convention Center in Santa Clara, CA.

The Flash Memory Summit is the only conference dedicated entirely to the $38 billion market for flash memory and Solid State Drive (SSD) applications. Panel discussions, keynotes, paper sessions, workshops and special sessions are conducted to explore the uses, challenges, and future of flash memory and its applications from the iPad to enterprise level deployment. Summit themes will include: Solid State Drives (SSDs), Using Flash Storage in Consumer Applications, Managing Flash, and Flash as Nonvolatile Rugged Memory.

OWC was chosen by industry peers to represent consumer issues and concerns because of its successful history manufacturing its own Mercury brand of Solid State Drives. OWC is attending the conference to facilitate communication with other industry related manufacturers and partners on establishing industry wide best practices that ultimately benefit consumers.

Our mission is to represent the consumer perspective so component manufacturers better understand how their individual products are incorporated into a flash based consumer data storage product and what consumers’ expectations are of the rapidly growing Solid State Drive market,” said Jennifer Soule, OWC Product Process Manager.

OWC executives will be presenting two diverse topics during the Summit:

  • Challenges and Advances in Data Recovery of SSDs
    Wednesday, August 10, 8:30AM-9:45AM PST

Ms. Jennifer Soule, Product Process Manager for OWC, will address the need for creating advanced data recovery tools and methods to address consumer expectations of Solid State Drive use. Ms. Soule has over 14 years of experience in creating and supporting data storage products and offers unique insights into end-users from the average consumer to the enterprise professional.

  • Top Ten Things You Need To Know About Flash Memory
    Thursday, August 11, 3:30PM-5:00PM PST

Mr. Larry O’Connor, Founder and CEO of OWC, will present a “roadmap” of where the flash market is today and where it’s headed tomorrow from average consumer use to the Enterprise level. Key insight will focus on developing innovative flash supporting technology in demanded applications while maintaining component supply and product reliability. With two decades of development and market experience with flash, O’Connor’s passionate creativity led OWC to establishing its Mercury SSD line as one of the most popular brands on the market and developing the only third party SSD compatible with the MacBook Air.


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    • Hi James…yes…we saw it…written by Chris Ramseyer who also writes for Tweaktown and reviewed our Electra 6G a week earlier:

      You might be surprised to know that there isn’t much of a cost difference to us on the NAND between async and sync…so actually, the Extreme 6G pricing is very attractive for the performance differential.

      That said, most users would have a hard time showing/experiencing a perceptible difference in performance between the two types of NAND. Unless a working professional creative role like a studio photographer working with multiple large file size photos daily, it’s hard to recommend to the average user to spend the extra money for the sync based Extremes. Two analogies come to mind….you buy a Mac for $1K that has a 2.0GHz processor…but for $300 more (30% of original base cost) you can get a 2.3GHz processor equipped machine. You’d have to ask yourself if your particular usage warrants that sizeable % increase in system cost for the performance gained. Or one could look at roomy sedan versus a minivan. Unless you have two or more kids, will you really utilize that extra cargo space the minivan provides at a higher price point?

      Bottom line, the Electra line offers outstanding 6G level speed at a lower entry price and remains a viable option for many users…dare I say the majority of “typical” users out there with common computer uses.