We’re excited to announce that our own Brian Burke, aka “The Mac Man,” will soon take center stage at the ITAD Summit 2025 in Las Vegas. Known for his vibrant energy, innovative thinking, and commitment to sustainability, Burke is set to deliver fresh insights on how to cut through the marketing clutter in the IT asset disposition (ITAD) sector. As the founder of Other World Computing subsidiary SellYourMac.com (SYM), he brings over a decade of experience in Apple reCommerce, making him a thought leader in tech sustainability and digital engagement.
The Journey of “The Mac Man”
Brian Burke is far from your average tech executive. From starting SellYourMac.com in 2006 to becoming a recognized speaker and LinkedIn influencer with over 210,000 followers, Burke’s path is marked by innovation, authenticity, and purpose. His brand “The Mac Man” is not just a moniker—it represents his mission to breathe new life into Apple devices while uplifting people and communities.
Beyond entrepreneurship, Burke is a certified Apple Mac Technician, a TEDx speaker (twice over), a PADI Certified Scuba Diver, and even an Ordained Minister. His unique blend of skills and interests enhances his relatability and appeal on the global stage, especially among young tech professionals.
What is ITAD Summit 2025?
Held at the iconic Bellagio Hotel & Casino in Las Vegas from July 29–30, the ITAD Summit 2025 is a high-profile gathering of over 1,000 experts in ITAD, mobility, enterprise IT, and e-recycling. It’s where the brightest minds discuss how to innovate, collaborate, and lead in reducing tech waste and maximizing IT asset recovery.
Key Topics and Attendees
The summit draws IT resellers, brokers, electronic recyclers, and thought leaders who are shaping the IT lifecycle industry. Hot topics include procurement, brand visibility, marketing strategies, and sustainable tech solutions.
SellYourMac.com: A Mission-Driven Tech Company Focused on Apple Product ReCommerce
SYM specializes in the resale and recycling of Apple products like MacBooks, iPhones, and iPads. To date, the company has paid out over $66 million to more than 100,000 customers, proving that there’s significant value in second-hand Apple tech. SYM’s process for buying and refurbishing Apple devices for a second life is second to none. Check out this video for an inside look at the process.
Reducing E-Waste Through Responsible Recycling
As tech consumption rises, so does the urgency for proper disposal and reuse of devices. Burke and SYM are at the forefront of this sustainability push, driving initiatives that promote responsible e-waste management. Partnering with zero-landfill certified organizations like Cohen USA, SYM is setting a high standard for ethical and sustainable tech practices. Their efforts help minimize electronic waste while creating a circular economy around Apple devices.
Brian Burke’s Panel at ITAD Summit 2025
Brian will be speaking on the panel titled, “Standing out in the Noise – a Dive into Marketing Your Products and Services to the Masses,” scheduled for July 29, from 1:00 – 2:00 pm. He will share the stage with:
- Rachael Weir, Head of Marketing at Vyta
- Danae Gullicksen, Marketing Professional at URT
Together, the trio will explore how to effectively market ITAD services in a highly saturated environment.
To learn more, vist the official ITAD Summit 2025 website here. Explore more about SYM at SellYourMac.com.
