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Rocket Yard

Random Thoughts & Topics

Opinion articles

Get Wrapped Up In Another World

With the recent unveiling of our new site look, you may have noticed the site "wrapper" space theme. If you have been an OWC customer or follower for any amount of time, you likely will have heard or read about our affinity for Star Trek and all things space related as well as the impetus for our company name. As...

Starting a Twitter Trend: #TFTL

As just one of our many ways to connect and communicate with customers at OWC, we dove into the deep end of the "social marketing" Twitter, Facebook, and YouTube pools earlier this year as well with the unveiling of and...

Apple Giveth, Apple Taketh Away…

Last week, my esteemed co-blogger, OWC Michael, posted his findings on the new MacBook Pros. While I agree with him that they’re pretty nice machines, I do take exception to the assertion that removal of the ExpressCard/34 slot from the 15”...

Everything except a cold beer…

We here at OWC strive to make your experience with us the best it can be. You’ve probably heard us say that - in one way or another - thousands of times. That doesn’t make it any less true. Sometimes,...

Steve Jobs may be back

There have been a myriad of posts circulating the web that Steve Jobs has returned to his duties at Apple, showing up in his signature black turtleneck and jeans. So far, the only sign from Apple that Steve has possibly...

Don’t throw out that PPC Mac…

Snow Leopard is coming and with it will be a major streamlining of the whole code base. This is a bit of a mixed blessing. This streamlining (and the addition of a number of new technologies) will allow for a...

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