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Rocket Yard

Random Thoughts & Topics

Opinion articles

The Apple iPad, Casual Home Computing Untethered

I was out last night and someone asked me what I thought about the Apple iPad, saying that they thought of it as a great new mobile computer. I stated back that I didn't really think of it as being a "mobile computer" as much as I thought of it creating a new category of "untethered" home computers. No wires,...

Apple Recalls Marketing 101 With iPad Name

While others here in the halls of OWC and others in the blogosphere grouse about the name iPad for Apple's new device, it only makes sense to me. Apple products are as much about the message and the marketing as...

Once You Go Mac, You Never Go Back

I first heard about a girl named Hermione marrying her Mac this morning on my drive into work. It was incorrectly reported by a Chicago area FM radio station that it was the actress that portraits Hermione Granger of Harry...

Consider Keeping a Backup of Your Data Off-Site

Several months ago, I had a catastrophic drive failure with my main music computer which wiped out my audio drive & motherboard!  I decided then and there that I would never let myself be vulnerable for data loss again. I...

We aren’t just OWC employees… we’re also customers.

One of the most important things to remember in being the Sales Manager for OWC is to look at the product from the customer's perspective. What products do you need? Why do you need them? How will they benefit your...

“1984” Executive Passes Away.

January seems to be a bad month for people who have influenced the staff of the OWC blog. After last week's passing of Jan C. "Sunday Sunday Sunday" Gabriel, we've had another loss, this time hitting a little closer to...

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