It’s not about the music we like or music we don’t like. It’s about finding artists that are appropriate for each brand and then finding ways to help grow that relationship, such that the artist is happy and such that the manufacturer feels they’re getting value from that relationship.
Randy Fuchs
Randy Fuchs’s depths of knowledge about the music industry has spanned over 35 years. He started at a young age working retail in Sam Ash before moving onto Crescendo Associates and representing several key manufactures, including Mackie, Moog, DOD/DigiTech, and Audio-Technica.
In 1999 Randy created Artist Relations to help build relationships between artists, creators, and musicians with brands to help bands flourish – getting them the best products and ensuring they used the brand’s gear.
Setorii Pond and Randy speak about his journey as he shares stories about his time in the business. The Artist Relations database of over 15,000 musicians, sidemen, engineers, techs, producers, managers, FOH, content creators, and composers in every music genre is extremely impressive. It has made them the go-to source for just about everyone in the industry.
>> Listen to this episode now on OWC’s Leaders & Game Changers <<
