Apple’s “Think Different” ads comprise not only one of the company’s most iconic ad campaigns, but one of the most iconic ad campaigns, period. Pairing beautiful portraits of some of the world’s bravest heroes, artistic giants, and greatest minds with the exhortation to “Think Different” signaled that Apple was a company focused on catering to the creative, the rebellious, and the free thinking.
But did you know that Apple co-founder and CEO Steve Jobs almost killed the campaign? In the video below, we recount the story of how the iconic ad campaign almost didn’t happen.
