Just as the category suggests – pure marketing pieces for a specific product.
Going back to school is expensive… especially for parents. New books, clothes, mini fridges, 8’x2’ boards that college students need for some reason. And that’s before you even get to the things that students really want: new gadgets. Macs, Mac accessories, SSDs, external drives, iPads, earbuds, cables... you name it, they want it. Lucky for you, we recently launched our...
Apple’s latest TV ad illustrates our personal attachment to our Macs with ... well, different personal attachments. The new ad focuses on the MacBook Air, showing a variety of stickers attached by users around the glowing Apple logo on the machine’s lid....
Since the dawn of the original MagSafe magnetic power connector, MacBook owners have had free rein to rest their machines on their laps at any angle and walk recklessly in the dark without the risk of violently ripping the power cord...
There’s nothing quite like using a Solid State Drive for the first time: blazing speeds, incredible data reliability, no moving parts so it stays cool and runs quietly. But just because SSDs are powerful, doesn’t mean they’re complicated to use....
There you are in the security line at the airport... we have all been there. That winding snake of people that leads up to the scanners and x-ray machines. Side-note, I have to resist the urge to go sliding through...
Another WWDC came and went last month, but with the focus completely on software, there were no new hardware releases to be found. A couple of weeks later, Apple released a new $1,099 iMac model but didn’t introduce updates to any...
