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Apple Quietly Updates iPhone, iPad Lines and Introduces New App

After announcing its WWDC dates months earlier than usual, some speculated that Apple would forego its semi-annual spring event to refresh some of its hardware lines. That rumor was seemingly confirmed today, as the company quietly updated its website with minor updates to its iPhone and iPad lineups while leaving its Mac line untouched.

The flashiest addition is new (PRODUCT) RED iPhone 7 and iPhone 7 Plus, available in 128GB and 256GB capacities. As with its other RED offerings, with every purchase Apple contributes to the Global Fund to support HIV/AIDS programs and help deliver an AIDS-free generation. This marks is the first time Apple has extended its RED promotion to the iPhone, which will be available March 24.

Related article: Rare Functional Apple-1 Computer to Be Auctioned

Apple also announced the launch of a new 9.7″ iPad with an A9 chip and a brighter display that will replace the iPad Air 2. Simply called “iPad”, the entry-level model will start at $329 for 32GB of storage maxes out 128GB. The new 9.7″ iPad is available for order March 24.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

The new iPad features a screen resolution of 2,048 x 1,536, an 8-megapixel rear-racing camera and 1.2-megapixel FaceTime camera, but noticeably absent is a fully laminated display and anti-reflective coating.

Apple also announced that the iPad mini 4 now starts at $399 with 128GB of storage. The 32GB model has been discontinued.

Hardware aside, Apple introduced a free new app for iPhone and iPad called Clips that will be available in April. According to Apple, “The app features a unique design for combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.”

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  • 3 Thoughts

    1. Iphone – Cool I guess
    2. Ipad – Awesome price point. Good release.

  • At the risk of sounding repetitive, I sure wish Apple would get back to the business of making nice Computers.

    • Having Apple remember its Mac division would probably require replacing Mr. Cook with someone else.

    • I totally agree with Jeff. I could use a new Mac Pro with at least twice the i/o bandwidth.

  • I like the price point on the new iPad but I was really hoping for a Mac Mini/Mac Pro refresh. We’re going on 800 and 1000+ days since the last update.

    • Agree, iPad is NOT a computer that’s why I have my Mac. I planned on switching everything to Apple. If Apple is going to drop or deemphasize the Mac from its line I will rethink that plan and keep my Windows PC.