OWC Hits the Road with Jam in the Van

Transparent Jam in the Van Logo

Technology trailblazer, OWC, has announced a new sponsorship for 2020 with Jam in the Van, which kicked off during The NAMM Show, held last month at the Anaheim Convention Center. Jam in the Van is a mobile recording studio that travels the country, showcasing regional music and creating live music videos wherever they go.

Formed in 2011, Jam in the Van is a mobile studio functioning as a robust content workspace, video production house, and live event production team. It is also the world’s first and only solar-powered mobile recording studio. Focused on changing the way artists share their music, Jam in the Van creates authentic, impactful, and engaging spaces for artists and fans to interact.

Jam in the Van crosses the country visiting top music festivals. In each location, they offer a space transformed into an interactive haven for artists and festival-goers. Each festival day, 7 to 10 bands perform and record a unique session in front of a live crowd, with the content shared through their YouTube and other social channels.


“Everyone at OWC is thrilled to kick off this program with Jam in the Van,” said OWC Director of Marketing, Chris Kooistra. “Our values are very similar when you consider that their recording studio is solar-powered, and OWC’s headquarters are in a LEED-Platinum certified facility. Not only that, it is always amazing to see our storage and connectivity solutions at work in the studio and on the road, helping artists to keep creating without worrying about the technology possibly holding them back or delaying the process. The NAMM Show was just the start, 2020 is going to be a phenomenal year for music, video, and this team.”

“We’re incredibly excited to be partnering with OWC. We find their products to be extraordinary in terms of speed and durability, and they complement our unique studio, and our dedication to top-quality live sound perfectly. We also love their dedication to the environment, as we have always been driven by a desire to give back not just to the music community, but to the world at large. We’re looking forward to seeing what new heights we can take our business to with the support of OWC,” said Jake Cotler (Co-Creator).

“OWC has revolutionized our workflow. High transfer speeds allow for better allocation of time and resources, boosting our productivity and allowing for faster turnaround times during post-production. Their 72 TB ThunderBay storage line with RAID allows us to house 10+ years of files in a single location and utilize our full catalog of footage when editing video projects,” added Jack Higgins (Senior Video Producer & Content Creator).


Attendees of the SXSW Conference & Festival in Austin will be able to visit the Jam in the Van team and see the best in OWC creative workflow solutions. Jam in the Van will be on-site at Cosmic Coffee and Beer for five days recording live sessions with an eclectic mix of popular bands. There will be a Jam in the Van Stage where attendees will be able to view all of the live sessions recorded with the help of OWC drives on multiple screens. These performances will also be live-streamed in real-time via YouTube and Facebook. There will also be a second outdoor stage on-site, hosted by Sun Radio ATX, featuring additional live performances.

On February 4th, Jam in the Van launched a Battle of the Bands contest that will allow a lucky band the opportunity to win a slot on the Jam in the Van Session lineup in Austin as well as an impressive gear package from sponsors, including OWC. Interested artists can enter via JamInTheVan.com through March 2nd. All finalists will be selected and notified by March 3rd. Finalists will compete in a fundraiser round benefitting The Sims Foundation, which supports mental health and substance abuse recovery for musicians, music industry professionals, and their families. The winner will be announced on March 14th.

OWC Mark C
the authorOWC Mark C
Content Marketing Manager
A creative by nature, Mark is a writer, programmer, web developer, musician, culinary craftsman, and interpersonal artisan. He loves the outdoors because greenspace is to the soul as whitespace is to the written word. He does not like Diophantine geometry or mosquitos. Most everything else is okay. Oh yeah, he is also the managing editor of the Rocket Yard blog.
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